Peso Pluma, born Hassan Emilio Kabande Laija on June 15, 1999, has carved out a remarkable space in the music industry, blending his unique sound and style into a captivating genre that has earned him global recognition. At just 24 years old (as of 2023), the Mexican-American singer-songwriter has an estimated net worth of $20 million. Known for his viral hits and electric performances, Peso Pluma’s rapid rise to stardom is a testament to his talent, hard work, and undeniable charisma.
What is Peso Pluma’s Early Life and Background?
Born in Guadalajara, Jalisco, Mexico, Peso Pluma was raised in the municipality of Zapopan. He was brought up by his parents, Hassan Kabande and Rubi Laija, in a family environment that cultivated his love for music. At the age of 15, Pluma discovered his passion for playing the guitar through YouTube tutorials. It wasn’t long before this interest evolved into songwriting, a craft through which he began expressing his feelings and experiences. His cousin, Roberto “Tito” Laija Garcia, now a well-known singer, became his collaborator, and together, they began their musical journey.
How Did Peso Pluma Start His Music Career?
Peso Pluma’s entry into the music world began in 2020 when he and his cousin Tito Laija released two debut albums, Disco en Vivo and Disco en Vivo, Vol. 2. Although these early projects didn’t garner the success they anticipated, they served as a stepping stone for Pluma’s solo career. His first studio album, Ah y Qué?, was released in April 2020 and featured collaborations with artists such as El Choforo and Lalo Reyes. The album’s success marked the beginning of his rise in the Mexican music scene.
By 2021, Peso Pluma had released his second studio album, Efectos Secundarios, which solidified his reputation as a rising star. Tracks like “Por Las Noches” gained significant popularity, and his collaborations with artists like Hector Rubio further propelled him into the spotlight.
What Are Peso Pluma’s Most Notable Achievements?
Peso Pluma’s influence skyrocketed when he teamed up with Raul Vega on the track “El Belicón,” which went viral on social media platforms like TikTok and Instagram. The song’s success marked his Billboard Hot 100 debut, peaking at number 46. His extended play, Sembrando, was also a massive success, allowing him to explore new dimensions in his music and connect further with his growing fan base.
Another standout moment in Pluma’s career came with his hit song “Ella Baila Sola,” a collaboration with Eslabon Armado, which peaked at number one on the Latin and Mexico Streaming Songs charts. The track’s success extended to the Billboard Hot 100, where it peaked at number 4, earning him recognition as the first Mexican artist to achieve such a feat.
What Controversies Have Surrounded Peso Pluma?
As Peso Pluma’s fame grew, so did his share of controversies. He has been linked to the Mexican drug cartel scene, a connection that has sparked widespread debate and criticism. Songs like “Siempre Pendientes,” which is said to glorify drug lord Joaquín “El Chapo” Guzmán, stirred public concern. One of his music videos, which featured firearms and drug-related imagery, was taken down by YouTube after garnering millions of views.
Despite the criticism, Pluma has remained steadfast, dismissing allegations and insisting that his music is purely for artistic expression. His lyrics, while often provocative, are part of a larger genre known as narcocorridos, which focuses on topics like the drug trade and street life.
What Are Peso Pluma’s Recent Projects?
Peso Pluma’s third studio album, Génesis, released in 2023, became a pivotal moment in his career. It peaked at number three on the Billboard 200 charts, making it the highest-charting regional Mexican album in Billboard history. His hit song “AMG” also earned 7× platinum certification and solidified his place as a leading figure in Latin music.
In 2024, Peso Pluma announced his fourth studio album, Éxodo, alongside a second headlining tour. The album is highly anticipated, with collaborations featuring big names like Cardi B, Quavo, and Brazilian singer Anitta. His Grammy debut is also a major highlight of 2024, as he took home the award for Best Música Mexicana Album.
What is Peso Pluma’s Current Net Worth and Personal Life?
As of 2024, Peso Pluma has amassed an estimated net worth of $20 million. His financial success stems from record sales, streaming numbers, and touring, along with his own record label, Double P Records. He also invested in real estate, purchasing an $800,000 mansion in Guadalajara, Mexico.
In terms of his personal life, Peso Pluma was previously in a relationship with Argentine singer Nicki Nicole. However, the couple broke up in 2024, with Nicki announcing the split publicly on social media. Following the breakup, Peso Pluma has been spotted with another woman, though his current relationship status remains unconfirmed.
What Does the Future Hold for Peso Pluma?
Peso Pluma shows no signs of slowing down. His influence continues to expand beyond Latin America, with collaborations with global artists and performances on prestigious platforms like The Tonight Show Starring Jimmy Fallon. His music continues to resonate with fans worldwide, and his upcoming album Éxodo is expected to further elevate his status in the music industry.
Peso Pluma’s journey from a young guitarist in Guadalajara to a global superstar is a story of resilience, talent, and dedication. Despite facing controversy and criticism, he remains a dominant force in modern Latin music, inspiring a new generation of artists.
